Haute (cul)ture AA Paris

Workshop AA School Paris, Post-McQueen Embryos, Haute (cul)ture, Les Arts Decoratifs , Paris

Isaie Bloch ,Jorge Ayala

Alexander McQueen (1969–2010) was one of the most influential and provocative designers of his generation. His clothing challenged the generic and conventional parameters of fashion to express culture, politics, identity. McQueen saw beyond clothing design physical constraints its ideological and conceptual possibilities, addressing questions related to race, gender, religion, sexuality and environment. During AA School Paris Spring 2012, McQueen’s evolutionary design will act as prompts for embryos’ naissance within the [Fashion+Architecture] body of work.

Within a framework of 10 days-germination, AA school Paris participants will take part of a collective embryo-genesis engaging McQueen’s DNA and legacy onto a novel and crucial debate about fashion in the Post-McQueen Era.Featuring the most iconic and radical designs of his prolific career, AA embryos will grow and develop a self-intelligent état d’âme informed by a set of social, contextual, operational and performative parameters, such as: mass production driven by advanced capitalism; temperature variations in the globe, clothes’ adaptability in urban milieus, among other.

Post-McQueen Embryos seeks to eradicate the non-responsiveness within clothing design by reviewing Alexander McQueen’s alienated proportions, aiming at busting fashion design out of its commercial destination. Intended to become a design research laboratory, AA School Paris ultimate target is to keep growing the potential for meshing both disciplines [Fashion+Architecture] onto a digital/ physical cross-over studio helping to reaffirm AA School Paris research material.

Teaching Staff

Isaie Bloch ( Eragatory, Die Angewandte), Jorge Ayala ([Ay]A studio), Lucio Rossi, Marysol Kraviez.

Special thanks to the participants

Krisada Sungkram, Maria Lima, Lilli Manula, Zhenyu Yan, Maria-Thala Al Aswad, Rémi Chevrillon, Chloe O'Regan, Rodrigo Quinones, Leila Mohaghegh

About Eragatory

Lives and works in London, UK

Founded in 2010 by Belgian Architect Isaïe Bloch, Eragatory is a versatile design practice based in London.

His ongoing research and design ambitions are focused on the impact of digital craftsmanship within multiple disciplines including Architecture, Plastic arts, Fashion and Furniture design. Eragatory aims to produce work that embodies crafted digital eclecticism through an engagement with both new digital design processes and the the oldest of manufacturing techniques and vice versa. The work of the practice has been published internationally and exhibited widely including at the FRAC Collection Orlean Fr, Zaha Hadid Design Gallery London UK, Centre Pompidou Paris FR, The Metropolitan Museum New York USA. Isaie Bloch also lectures Architectural design in the MArch Part2 program both at the Bartlett UCL and UEL in London.

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